3 Easy and Effective Video Marketing Tips September 24, 2010 at 4:38 pm
Video marketing as a means for promoting anything, just about, has been streaking like a meteor in the past few years. We’d like to share a couple of video marketing tips that we know will make a difference in your online marketing.
An important part of the overall effect of the video is the title. People will search keywords to find the video they are looking for online. For example, if I were to look for cooking videos, I would search cooking tips or cooking techniques. Your goal is to use a title that reaches your target audience as well as getting ranked for your specific keywords. You will do this by using relevant keywords, but keeping in mind that you want to keep the title simple. The title should reflect the premise of the video and not go off topic. Work on making the title of the video attention grabbing, so it stands out from the other videos. So if you’re able to invoke curiosity in your prospect then you should make sure your title has all the qualities of a well converting title. If you have ever tried copywriting, you will understand the purpose of a strong, clear title. It isn’t much different in the video world. Besides that, when you create a video, you should try to make the purpose of it as clear as possible. You can convey your message clearly in the title of the video. Keep the title simple, while still conveying the clear message of the video. Once you have a clear grasp of it, it is easy and gives you good results.
Many sharing sites give you the option of using a thumbnail to promote your video. Using a thumbnail can be one of the most important aspects of your marketing strategy. It gives you the chance to arouse viewers interest in seeing your video. Make use of this feature as it will make a big difference for you. Choose your thumbnail careful and make sure that it is highly appealing to your target audience. It should convey the meaning and the purpose of the video and at the same time, make the viewer want to click and watch it.
The one thing that video marketing does better than other forms of marketing is to allow people to help improve on your work by letting them share their ideas with you. This would also bring in more interested viewers when they see that the video is popular.
Finally, video marketing is one of the easiest and cost effective ways to entice your target audience to visit your website.